Process
PWD follows an 8 step design process:
Step 1: Project Brief
A project brief is a document outlining information such as target audience, specifications, project theme and tone. This is where the client's design problem is defined.
Step 2: Research
A research document outlines the client's brand and product history, current and past competitors, client industry information.
Step 3: Mood Board
A moodboard showcases a collection of visual elements including colour schemes, relevant imagery, graphics, and typography.
Step 4: Ideation
The SCAMPER brainstorming method is used to generate 10 concept ideas.
Step 5: Concept Work
Two to three concept ideas from the Ideation step are further developed into five variations each.
Step 6: Concept Development
The best variation of each concept idea is developed digitally using Adobe Illustrator, Photoshop, InDesign and Adobe XD. This is where grey-scale, vectorized logos are generated.
Step 7: Concept Presentation
The two to three digital concepts are presented to the client where one is selected as the final concept.
Step 8: Concept Revisions
The final concept goes through revisions based on the client's critical feedback.
Final Design
The final design is handed off to the client in all formats needed along with all necessary documentation such as brand identity guidelines.
A successful logo and brand identity system is simple, distinct, and appropriately conveys your company’s Unique Selling Point to your target audience. With the increasingly complex nature of today’s technology products, you need a design agency that’s able to understand such products, and work seamlessly and efficiently within your fast-moving, agile tech environment to create effective logos and brand identities. That’s where PWD can help.
Patrick’s graphic design expertise, combined with his computer engineering background allows PWD to solve your company’s business problems through designing logos and brand identity systems as distinct and innovative as your product.
Let’s get started!